ACS Big Dig x 4Rivers
Every year, 4Rivers Equipment proudly collaborates with the American Cancer Society to orchestrate the Big Dig event. The Big Dig offers a festive fair-like atmosphere for local children in Northern Colorado, including cancer patients and survivors, allowing them the unique experience of operating heavy machinery.
In my role, I was entrusted with the creation of promotional materials for the event, such as flyers, postcards, and a special custom machine wrap reserved for our most significant sponsors. Wrapping heavy machinery presents a distinctive challenge, as each sponsor has the flexibility to place their wrap on a machine of their choosing, requiring a design that accommodates a range of sizes.
During the event, I seamlessly transitioned into the roles of photographer and videographer, capturing precious moments that we can leverage for marketing and social media initiatives, further amplifying the impact and outreach of the Big Dig.
