Forney welding & metalworking
As a Marketing Specialist at Forney Industries, I contributed to a dynamic team responsible for executing a wide range of marketing initiatives. My role involved developing compelling content across various formats, including video scripts, advertisements, blog articles, and social media posts, to effectively communicate the brand’s message. I also assisted in designing print and digital marketing materials, managed product photography, and maintained a cohesive brand presence across platforms.
In addition to content creation, I supported the Forney Brand Advocate program, collaborated on eCommerce strategies, and helped maintain SEO, Google AdWords, and website content. My role required strong research, writing, and proofreading skills to ensure accurate and engaging marketing materials. Working closely with the New Product and Business Development team, I helped align marketing strategies with business goals while staying informed on industry trends to enhance brand visibility and engagement.