Packaging Design

This assignment prompted me to identify a commonly overconsumed item, and I chose ice cream. Despite its widespread popularity, ice cream is often consumed excessively due to the larger-than-necessary containers it typically comes in. The concept aimed to address this issue by introducing a more mindful packaging approach. The idea involved packaging small portions of ice cream in individual boxes tied with ribbon, all housed within a larger box shaped like an ice cream truck. This not only presented the product in a unique and relevant manner but also transformed ice cream into a smaller, indulgent treat, minimizing the associated guilt.