Shallon Lester (Youtube creator & Instagram influencer)
Shallon Lester, a two-time published author and esteemed NYC magazine editor, specializes in unraveling the intricacies of celebrity lives. She dives into their relationships, scandals, and psychology, offering valuable insights and lessons for her audience.
Not satisfied with her existing design team, Shallon sought my expertise to enhance her current branding without undergoing a major rebranding process. Describing her brand as confident, glamorous, and unapologetic, she envisioned a style that truly reflected her personality.
Understanding the essence of her brand, I proposed a strategic approach that retained her current branding while altering its application. The goal was to maintain a light and airy feel while allowing her bold and feminine style to shine through, incorporating elegant pastel pinks and gold elements.
