TikiTops
TikiTops, a sub-brand under the Endureed umbrella, is dedicated to bringing the vibrant tiki lifestyle to residents' backyards and outdoor events through the provision of tiki bar kits and merchandise.
Upon joining Endureed, TikiTops found itself in need of a comprehensive brand redesign. The objective was to create a distinctive icon that encapsulated the essence of the brand. Initially exploring beach-related ideas, I realized that the resulting designs conveyed more of a resort-style aesthetic, deviating from the desired brand image. To better align with the brand name, I delved into extensive research on Tiki and Polynesian history.
Intrigued by the world of Polynesian tattoos and their symbolic meanings, I decided to craft a logo inspired by these tattoos. Carefully selecting characters that resonated with our brand's core values, I merged them to create our new and meaningful logo.
